Zablotny’s Great Insight on the Latest iPhone Spot
Building on Jeffrey Zablotny’s astute analysis of Apple’s “photos every day” iPhone commercial. The choice of using a quiet soundtrack reinforces the story being told on the screen. The iPhone is naturally a part of your life, not an obnoxious interloper.
Google wants that same organic symbiosis with its Glass users. Which it very well may have by making the technology wearable. But, Glass turns its wearer into an alien. There will always be a subtle suspicion that a Google Glass user is not fully engaged with the people in front of them. No commercial will ever change that perception.
I do have one disagreement with Zablotny about the iPhone commercial. I like the VO at the end, it ties all the scenes together.