seriously CBS, kiss my ass – 48 hours magazine is cool
It is without doubt one of the most innovative stabs at a new economic model for editorial content that has come around in a long damn time. Starting on May 7th and continuing through noon on May 9th Issue Zero of 48 Hour Magazine was photographed, illustrated, designed and edited at donated space at the Mother Jones magazine offices. The editors of 48 Hour Magazine set out to prove that by utilizing contemporary technology and social networking only, an entire issue of a magazine could be produced in two days. In a world where print publications think that simply producing an iPad app is modern thinking, the folks 48 Hour Magazine have proven that you can abandon the traditional models of an existing industry and come out ahead.
Just as a beacon of innovative light appears on the putrefying landscape of the magazine industry, along comes Lauren Marcello, the assistant general counsel at CBS. She sent a cease and desist letter to the folks at 48 Hour Magazine citing a trademark infringement upon the 48 Hours TV series. What a totally moronic move on the part of CBS.
If the executives producers at CBS had any intellectual balls at all, they would have kept miss Marcello in her cage and approached 48 Hour Magazine about a doing a story. It would have demonstrated that the TV show is cutting edge in its thinking, and has a wider scope than reenacting crime scenes with bad actors. More importantly it would have brought CBS a whole new range of viewers. You know, the ones, like the people at the magazine, that didn’t know the 48 Hours TV show existed. Who, by the way CBS geniuses, represent your prime advertising demographic.
But no, instead of an interesting piece on the 48 hours TV show about the 48 Hour Magazine, we’re going to watch miss Marcello demonstrate that the lawyer lunatics are running the CBS asylum.
Give the folks at 48 Hour Magazine some sugar. Skip your afternoon latte and bran muffin today and give the ten bucks over to the purchase of issue zero. You can get it at Mag Cloud, an on demand printing service.
PS. My lawyer has advised me to use the phrase “48 hours” as much as possible in the next 48 hours. He feels that the legal team at 48 Hours TV will get a Google alert about my overuse of “48 hours” within 48 hours and then try to sue me 48 hours after that. He’ll then defend me and put his daughter through college with the proceeds.
the original lax lounge
About ten years ago I pulled up to my Los Angeles casa in a cab to find a beautiful brown haired girl on my front porch catching some sun and drinking coffee out of one my bowls.
“Hello, are you staying here tonight as well?” she asked.
“I am. And I’m happy to take the couch.”
“That’s very generous of you. Thank you. Are you a friend of the owner?”
It turns out she was a friend of my very close friend Jenny. As I was unreachable at 35,000 feet over the Atlantic Ocean for an extended period, Jenny, a frequent guest of the LAX lounge, made an executive decision to house her stranded brown haired friend here. It was a fabulous surprise and par for the course at my place.
Regular visitors to the LAX lounge will sometimes stash things considerately out of the way so they can access them for future visits. As such I find odd things in unused cabinets wondering to whom they belong. The shower always reveals a constantly changing array of hair products. Honestly, I don’t think I’ve purchased shampoo for my LA house in over a decade.
Last night, I went looking for something I had misplaced on a seldom used shelf in an out of the way place in the living room. Way in the back I found a bottle of wine. It looked incredibly fancy. I wondered aloud if it was being saved for a special occasion. As I took the first incredibly delicious sip I realized that it probably was.
If it was yours, I’m sorry, but it looked too good to leave unopened.
get your sunday groovy on
Came across the Nerd Boyfriend today. Touted as a “shopping guide and style blog for the fashionably nerdy male.”
That’s Jimmy Stewart with the superb shoes and fabulous tie.
I like this site a whole bunch.
nothing to see here
Am on a project that has me hiding out from society so I can work non-stop. My social life is totally uneventful. Well, except for a really naughty sticker I found in a dive bar the other night. Click here if you’re over eighteen.
Amazing what 75 cents will get you in a down economy.
abfab
Found this the other day while I was procrastinating. It’s The Swimming Pool, a permanent installation at the 21st Century Museum of Contemporary Art in Kanazawa, Japan. The artist, Leandro Erlich, uses a large piece of acrylic across the span the of pool to suspend 10cm of water leaving an open space beneath. The view from the top has viewers believing they are seeing fully clothed people walking around underwater.
book
The only thing less exciting than haggling back and forth with your publisher over the details of a book deal for five months is getting the deal. I can’t think of how to start the damn thing.
Open on a writer in a small bungalow in Westchester, Los Angeles …
Meanwhile somewhere in Pasadena, the co-author has already hammered out two chapters.